AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in the US - Q2 2022
Discover the performance trends of the top beauty retail apps on iOS in the United States during Q2 2022, including download and active user metrics.
During the second quarter of 2022, the performance of the top beauty retail applications on the iOS platform in the United States showcased some interesting trends. The data, sourced from Sensor Tower, highlights metrics such as weekly downloads and active users for the top 5 beauty retail apps: Ulta Beauty: Makeup & Skincare, Sephora US: Makeup & Skincare, Flip.shop, IPSY: Personalized Beauty, and SALLY BEAUTY.
Ulta Beauty: Makeup & Skincare saw a notable increase in weekly downloads, peaking at approximately 79K in late May. Active users also grew, reaching around 586K during the same period.
Sephora US: Makeup & Skincare had a more stable download trend, with weekly downloads ranging from 29K to 38K. Active users hovered between 364K and 391K throughout the quarter.
Flip.shop experienced a significant rise in weekly downloads, peaking at 28K in late May. Active users followed a similar trend, surging to approximately 16K during the same timeframe.
IPSY: Personalized Beauty maintained a steady download rate, with weekly downloads ranging from 6.8K to 8.9K. Active users remained relatively stable, fluctuating between 155K and 166K.
SALLY BEAUTY showed consistent weekly downloads, with numbers between 5.5K and 6.7K. Active users were steady as well, ranging from 10.5K to 11.7K throughout the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.
